Signs of the Times

Tigerlily and I both noticed this driving a few days ago. A Vietnamese market had changed its name and was touting its grand (re)opening. The original name was Hung Thinh. The new name is Hung Long.

Is there truth in advertising? Do we really wanna know? (Besides, don't they know that long and thin may get in but short and thick does the trick? And long and thick glwvnsjkf?)